Katamedmp

Broad match keywords allows the advertising platform (Google, Amazon, etc) to display your ad to individuals on a broad basis (Insightful, I know) What this means is that your keyword(s) will be matched to search terms that not only match your keyword but are also related to your keyword For example, when you add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free" On the Display Network, your ad is less likely to appear on a site when your negative keywords15/2/19 Negative phrase match prevents your ads from showing search terms in the same order or sequence, or a similar variant For example, if you choose yellow shoes as your negative keyword, your ad won't be displayed for terms like 'girls yellow shoes, yellow shoes for boys etc However, it would appear for yellow colored shoes, since this is a different sequence Negative exact match What Are Negative Keywords Negative ...